Introduce yourself and tell us your story. How did you begin and how do you create your products?
Hello! My name is Tarnavskaya Irina, and I live in Ukraine. My journey with needlework began in my childhood, with activities like appliqué, knitting, and embroidery. Growing up modestly, I often decorated my simple outfits myself. As I grew older, my passion for needlework deepened, and I realized I wanted to pursue it seriously. Despite having a main job, I devoted all my free time to my hobby, initially focusing on jewelry such as necklaces, earrings, and brooches, which I sold in small quantities.
Eventually, I started creating embroidered flowers and butterflies. The butterflies, in particular, received a lot of positive feedback, marking the beginning of something magical. Today, I personally handcraft each product, carefully package it, and send it to my customers.
Favorite Items
What are your favorite items? What makes these so special?
All my products are like my children, each one a favorite in its own right. I pour a piece of my soul into every creation. Among my customers, necklaces and earrings remain the most popular.
Managing TarnavskayaStudio
How do you manage your shop? Are you running solo or do you have any team members? What tools or services do you use to run your shop and how do you handle fulfillment?
Our team consists of two people. I personally handle the ordering of creative materials, fulfilling orders, photographing, packing, and shipping. My assistant manages client communications and marketing. We rely on excellent courier services to ensure timely deliveries. For the past year, I've worked almost without any days off, but my love for my craft keeps me energized despite the heavy workload. Each order is made with love.
The Future of TarnavskayaStudio
What goals do you have for your shop in the future?
I’m currently content with the state of my shop. However, I am looking forward to organizing interesting photo shoots and collaborations. Combining different talents often leads to the birth of new ideas.
